Earcon? Say again.
‘It’s an earcon,’ said Eric.
I looked at him sidelong. Eric explained that an earcon was an audible brand identifier, ‘the ice cream truck ditty,’ he said. ‘The ice cream truck ditty is an earcon, or the sound Skype makes when someone is calling you is the perfect example of an earcon—immediate recognition.’
‘What happened to jingle? What happened to ringtone?’ I said.
Eric reminded me that English is a living language.
‘You don’t have to like it,’ he said, ‘But you do have to listen to it.’Back