This is Not a Metal Building | Dave Salanitro

This is Not a Metal Building


Made of metal? Absolutely. But that’s where the likeness ends. At Robertson-Ceco, we create fully customized structures for an ever-expanding range of purposes from public schools to sports arenas. Building with metal does not limit your creativity. Metal buildings can be as detailed and as architecturally complex as traditional construction. You can build anything with metal, and there’s good reason you should.

Metal structures are more durable than other forms of construction. Metal buildings can withstand the harshest climates in the world. Their modularity also enables metal buildings to be shipped and built anywhere. Creating metal buildings is fast. A metal building can be designed, engineered and shipped to a job site in as few as two weeks. Technology has made it possible to build on nearly any time line.

Made of metal? You bet. And of glazing and gypsum and brick and mortar and plaster and stucco and wood and marble… and ingenuity.

Robertson-Ceco Annual Reports

Letter to the Shareholders

Build with Metal

Our annual report looks different this year. That’s because metal buildings are not what they used to be and that is in large part due to Robertson-Ceco’s position at the forefront of change. This is Robertson-Ceco Corporation and we’re changing the way metal buildings look and the way people look at metal buildings. …Our investments in facilities and equipment upgrades will continue to be thoughtfully evaluated and parceled out to fund initiatives that we believe will yield high returns. We will continue to make significant investments that will simplify and expedite processes such as upgrading operating and cost-control technologies and further automating supply chain efficiencies in support of reduced order-cycle time frames. Our investment strategy includes sensible acquisitions in keeping with the Company’s core business and planned future incarnations.

Fundamental to our success are the more than 2,000 builders who install uniquely designed and equipped metal buildings that yield high margins. Accommodating forward-thinking builders is vital to Robertson-Ceco’s sales model, in consideration of which the Company continues to leverage its reputation for solving complexities associated with the new direction of metal structures, leading that change, and maintaining longtime personal relationships.

Through our builder network, we have built structures in places as desolate as the Arctic Circle and as populated as Manhattan. We have designed everything from manufacturing and warehousing facilities to schools and churches on schedules as tight as two weeks and as generous as 16.

One thousand five hundred Robertson-Ceco employees recognize and support the builder as the Company’s preeminent client. Our customer service personnel communicate builders’ specifications clearly and concisely identifying all building components. They provide proactive oversight ensuring that orders move smoothly through Robertson-Ceco’s internal channels.

Our engineers ensure that Robertson-Ceco buildings meet all relevant building codes, are designed properly for their specified use and location, and are engineered to facilitate a quick and safe installation.

Computer aided design (CAD) schematics are digitally transferred to draftspersons who prepare detailed construction drawings and specifications for fabricating the individual components associated with each structure—in many cases as many as 10,000 unique pieces. Robertson-Ceco invests substantially in the most current CAD technologies customized to meet the Company’s specific needs. Although most custom-engineered metal building companies have automated the design and detailing of low-complexity buildings, Robertson-Ceco’s proprietary system has automated the drafting and detailing of complex buildings expeditiously, carefully and comprehensively.

Precision is vital to our builders in the field. Our precisely machined workflow in the plant ensures that holes line up, welds are strong, and all the pieces for every structure have been exactingly manufactured to fit. In contrast to the industry standard method of gauging fit and managing quality primarily in the field, Robertson-Ceco inspects components at multiple critical stages during fabrication through delivery and on to assembly.

Our many longtime employees have invested their time and energies in Robertson-Ceco through the challenges of its growth. It is important to note that our continued excellence is the result of the commitment and hard work of our associates. We thank all of our employees, builders, and shareholders for their contributions to another successful year.

“This is not an annual report. It’s a work of art. The photos and language are symbiotic. The rawness and directness of the whole approach presents a construction company with honesty and integrity by celebrating the ordinary. The size and scale become even more significant within the context of construction.”—The 1999 Mead Annual Report Show Judges

“It’s engaging, surprising, and sometimes humorous. A celebration of the banal.”—The 2000 Mead annual report Show Judges

Robertson-Ceco’s “This Is Not a Metal Building” 1998 annual report The 79th Annual ADC 100 Show winner; The 1999 Admark ADDY® Award winner; AIGA’s Communication Graphics 21 Award winner; The 2000 Apex Award winner; The 2000 Applied Arts Award winner; The Black Book’s 14th Annual AR100 Awards Show Top Ten Photographed Annuals and Top 100 Annuals winner; Communication Arts’ 40th Annual Design and Advertising Award winner; The 2000 Communicator Award of Excellence winner; Creativity 29 competition winner; Critique’s The Big Crit 1999 Award winner; The 1999 Mead Annual Report Show winner; The Mohawk Show 2 winner; Print’s 2000 Regional Design Competition winner; The San Francisco Show 14 winner; The Step-by-Step 100 Design and Illustration Competition 2000 winner; The 2000 Summit Awards Silver Award winner; The Type Directors Club 46th Competition winner; The 34th Annual West Coast Show Award winner

Robertson-Ceco’s “Build with Metal” 1999 annual report The 23rd Annual ADC 100 Show winner; The 2000 International ARC Awards winner; The 2000 Benny Award winner; The Black Book’s 15th Annual AR100 Awards Show Top 100 Annuals winner; Critique’s The Big Crit 2000 Award winner; The 2000 Mead Annual Report Show winner; The San Francisco Show 15 Best of Show and Gold Award winner; The San Francisco Club of Litho and Printing House Craftsmen 2001 Gallery/Showcase Silver Medal winner; The Step-by-Step 100 Design and Illustration Competition 2001 winner; The Type Directors Club 47th Competition winner; The 35th Annual West Coast Show Award winner

Design: Ted Bluey, Dave Salanitro; Writer, Dave Salanitro; Photography: Hunter Wimmer